Top Beauty Retail Apps in Ghana: Q2 2025 Performance Overview

In the second quarter of 2025, the top beauty retail applications in Ghana showed varied performance trends on a unified platform. Here's a closer look at how these apps fared in terms of downloads and user engagement, based on data from Sensor Tower.

FM Cosmetics - Beauty Shop saw a consistent rise in weekly downloads, starting at 253 and peaking at 313 by the end of June. However, there was no recorded revenue or active user data available for this period.

Think Dirty – Shop Clean experienced a notable increase in weekly downloads, reaching a high of 360 in late April before stabilizing around 185 by the end of the quarter. Active users increased steadily from 1K to 1.8K, with a brief revenue spike of $31 in early May.

Oriflame had moderate download numbers, fluctuating between 41 and 87 throughout the quarter. Active users remained relatively stable, averaging close to 1K.

StyleKorean showed gradual improvement in weekly downloads, starting at 14 and reaching 112 by the end of June. Active users increased steadily, moving from 169 to 258 over the quarter.

Finally, 娜拉美妆 had a significant download peak of 355 in mid-April but saw minimal activity for the rest of the period, with no active user data available.

For more detailed insights and data, visit Sensor Tower.